Because Sales Is A Contact Sport
Who comes up with your competitive positioning? Probably your marketing team. And what they come up with directly affects how you do your job. This lesson sheds light on how marketing teams craft their messaging, and how market knowledge, competitive intelligence and the inner workings of your sales cycle can strengthen it to become more about helping and less about selling. Call it smarketing, call it sales and marketing alignment - simply put, how marketing feeds sales with regards to the competition.